AFL TeamCoach
Design | Illustration | Specialist Print Production
Australia's most widely distributed footy cards — designed, illustrated and engineered for the press.
Australia's most widely distributed footy cards — designed, illustrated and engineered for the press.
(Client)
AFL TeamCoach
(What)
Card design & illustration, packaging, POS, web assets
Specialist Print Production
(About)
Over five years have I designed and produced AFL TeamCoach trading cards — Australia's largest-selling and most widely distributed AFL card brand — across roughly twenty sets per season, designing three to four sets a year and creating artwork for the rest.
These are complex, high-spec print jobs: foils, foil and textured stamping, embosses, specialty inks and stocks, and white-plate work, all managed through to production. The remit extended across packaging, point-of-sale and web assets, distributed nationally.
The featured project is the Future Legends set, which I designed and illustrated — produced in a gold-foil edition and a team-colours edition, with foil and textured stamping throughout.
