
Racing Victoria
Strategy
One night, one champion jockey, one identity carried across every surface in the room.
One night, one champion jockey, one identity carried across every surface in the room.
(Client)
Racing Victoria
(What)
Key art & full event collateral rollout
The Scobie Breasley Medal
(About)
Over 5 years with Racing Victoria I created key art and campaign collateral across the organisation's racing calendar.
The featured project is the Scobie Breasley Medal — Racing Victoria's premier annual event, honouring the champion jockey of the season and attended by the industry's key figures. I developed the event's key art (including a recreation of the medal artwork itself) and rolled it out across the full suite of touchpoints: invitations, program, menus, room banners, venue screens, backdrops and lectern branding — a single visual identity applied consistently across the entire event environment.







