Michelin Motorsport
Design | Retouching
Global motorsport design across the world's biggest championships — for the brand that helped win them.
F1, MotoGP, WRC, Le Mans & endurance, Renault racing
(Client)
Michelin / BFGoodrich / Renault
(What)
Press campaigns, retail & trackside graphics, VIP hospitality, Bibendum illustration
F1, MotoGP, WRC, Le Mans & endurance, Renault racing
(About)
Across five seasons I held Michelin's global motorsport design portfolio, spanning the breadth of world motorsport — Formula 1, MotoGP, the World Rally Championship (as BFGoodrich), Le Mans and endurance racing, and Renault's F1 and World Series programs.
The work ran the full marketing mix: globally-run press campaigns celebrating race victories (adapted and translated for publications worldwide), in-store posters and wall graphics linking race success to consumer tyre technology, and factory and trackside applications.
I also illustrated Bibendum, the Michelin Man, posing figures in Maya and finishing them in Photoshop across a large campaign library.
The featured project is Michelin's VIP race-day hospitality program — branding plus the full collateral suite of lanyards, information booklets and suite decals, deployed at Grands Prix worldwide.
